File WLG-01
The sales center, handed to the buyer
An 86-inch touchscreen that puts every home, plan and film a fingertip away. One white-labelled build runs every brand and every sales center.
Open the fileFile ANON-000 / thisisanon.comStatus: RedactedLake Nona, Florida
Credited
to Anon.Anon designs and builds apps and digital experiences for brands. One studio from start to finish: the first strategy session, the last line of code, everything between.
We do the work. You take the credit.
[ Withheld at client request ]
Attributed to Anon
anon. (abbr.) anonymous
Some of the great contributions to literature and art were signed by no one. A person, or a collection of people, adding to the world without asking for the accolade.
That is where our name comes from. It is still how we work. We started as a strategy and design agency for luxury hospitality and real estate brands, plus a few non-profits. Now we build whatever solves the complex problem for those brands to put in front of their guests, buyers and members.
We work for people and brands, not awards. Your name goes on the deliverable. Ours goes in the footer, if you want it there.
What we build: anything.
Bring us the problem, not the format. The harder it is, the more we want it. The format is the last thing we decide.
Strategy
Creative strategy
Positioning, audiences and the one decision the work has to drive. Where Anon started, and where every file still starts.
Identity
Brand identity
Voice, marks and visual systems, so whatever we build has something true to say and says it the same way everywhere.
Design
Experience design
Flows, interfaces and prototypes you can touch before a line of production code is written.
Build
Engineering
Production apps, data and integrations, with an admin your own team can run after we hand it over.
From the archive
A record, not a menuKSK
Touch-screen sales experiences
Large-format kiosk apps for sales centers and galleries. Built for fingers, not mice, with content your sales team updates themselves.
Kiosk / DisplayPTL
Broker, owner and member portals
Private libraries where every account sees exactly what it should. Shareable links, download tracking and notifications people can control.
Web app / RolesTLS
Planning and sales tools
Configurators and test-fit tools that turn a site plan and a floorplan library into an answer a buyer can take home as a PDF.
Tool / ExportAPP
NEWThe thing nobody has built yetEvery file above started as a problem with no obvious answer. Yours can be next. Tell us what is broken, slow or missing.Open a file →Booking and guest apps
Reservation flows and guest-facing apps that keep the brand intact from the first tap to the confirmation email.
Mobile / WebCase files
Files we are allowed to open. Client names stay redacted until you declassify the page.
File WLG-02
One library per brokerage. Nothing else.
A private portal for the brokers who sell the project. Each brokerage sees its own library and builds prospect links from it.
Open the fileFile WLT-03
Will the house fit the lot? Ask the app.
A test-fit tool that places any residence on any homesite, inside the setbacks, in seconds. Then a white-label version that architecture and planning firms run as their own.
Open the fileAnon LabsSelf-initiated / no client / no brief
Work nobody asked for.
Labs is what we build when nobody is paying. New formats, tools and ideas, made on our own time.
So when a brief finally asks the question, we have already been working on the answer. Some experiments stay in the lab. Some become products. The best ones end up in client work.
EXP-01In the lab
Studio Intake
Can decades of finished projects in Basecamp teach an intake form to draft a better creative brief, and keep getting better at it every day?
Declassified at launchEXP-02In the lab
BullPen Pro
How do we make agentic copywriting sound like the brand, not the software, wherever the brand has something to say?
Declassified at launchLabs dayOpen door
Bring your team into the lab
Partners can spend a day with us, working on what we are working on. We share what we learn, openly. Knowledge sharing is nothing to be afraid of.
Ask about a Labs dayHow a build runs
- 01 / Open a file
A brief and a working session
We learn the brand, the people who will use the thing and the decision it has to help them make.
- 02 / Prototype
Something real, early
A rapid prototype in your brand, so you react to a working model instead of a slide.
- 03 / Build
Production, with an admin
Roles, permissions and a content admin your team runs without calling us.
- 04 / Launch and look after
Live, then better
Install, training and a direct line to the people who built it when something needs to change.
What we believe
- Innovation without emotion is uninteresting.
- Products without aesthetics are forgettable.
- Brands without meaning are undesirable.
- Business without ethics is unsustainable.
Technology moves fast. What people need from a brand changes slowly. We build for the second part.
Questions before you open a file
- What does Anon build?
- Whatever the problem calls for. Anon is a creative studio that takes a brand from strategy and identity through experience design and engineering. So far that has meant touch-screen sales center kiosks, broker and owner portals, planning tools and booking apps. The next file could be something none of us has seen yet.
- How does a project start?
- With a short brief and a working session. Most engagements move to a clickable prototype in your brand before any production build begins.
- Can my team update the content after launch?
- Yes. Every build includes an admin for resources, users and permissions, so your team changes content without a developer.
- Do you work alongside in-house teams and other agencies?
- Often. We can lead a build or plug into your marketing, design and IT teams. Strategy and talent without the overhead.
- Will you work under NDA?
- Yes. It is in the name. Most of our files stay closed.
- Where is Anon based?
- Lake Nona, Florida. We work with brands in the US, the UK and the Caribbean.
Open
a file.
Tell us what you want to build. Not sure yet? That is a fine place to start. A person reads every file.
hello@thisisanon.comLake Nona, Florida