Files we're allowed to open, so far.
A brand architecture for the Christian Alliance for Orphans: a redrawn wordmark, a seal built from its own C, and one system all eight initiatives come home to without giving up their voices.
Open the file: CAFO, Brand architecture
Product strategy and brand for Flaire, a startup app: we designed the first version, found its lane in the beta, and rebuilt the product and brand around travel.
Open the file: Flaire, Product strategy and brand
A capital campaign brand for Lake Highland Preparatory School: the name, the idea, the identity, the website and everything a gift officer hands to a donor. $40M raised toward a $41M goal.
Open the file: Elevate Highlanders, Capital campaign
A sales center kiosk, a broker portal and a test-fit tool for The Wellington. Each one now runs for more than one brand.
Open the file: The Wellington, Real estate sales toolsWhat we make for private clubs, real estate developers and schools and non-profits.
anon. (abbr.) anonymous
Some of the great contributions to literature and art were signed by no one. Someone, or a few people, added something to the world and never asked for the credit.
That's the name. It's also the job description. Anon is a strategy and design studio for luxury hospitality and real estate brands, led by a creative strategist with 20 years in that world. Schools, non-profits and startups found us along the way. These days we build software too, when the brief needs it. Very little of it goes out with our name on it.
We work for people and brands, not awards. Your name goes on the deliverable. Ours goes in the footer, if you want it there.
Most briefs arrive as a format: a rebrand, say, or an app. The format is the third or fourth question. We start with the first: who has to say yes, and why they haven't yet.
Positioning, audience and the one decision the work has to drive. Most files open here, whatever they turn into.
Voice, marks, visual systems and brand architecture, for one property or a whole portfolio. A brand should know what it sounds like before it shows up anywhere.
Capital campaigns, launches and membership drives: the name, the premise and the printed piece someone holds while they decide.
Flows and interfaces in your brand, so you react to something real before anything goes to production.
Custom apps, portals, data and integrations, with an admin your own team can run after we hand it over.
One system for a parent and its programs, so supporters see the family without anyone losing their voice.
Identity / SystemA name, a premise and one system that carries three asks to parents, alumni and grandparents at once.
Campaign / PrintFinding the one thing an early product is for, then designing around it.
Strategy / ProductLarge-format kiosk apps for sales centers and galleries. Built for a finger at arm's length. Your sales team changes the content themselves.
Kiosk / DisplayPrivate libraries with a separate view for every account. Shareable links, download tracking, and alerts each person can turn down.
Web app / RolesConfigurators and test-fit tools that turn a site plan and a floorplan library into an answer a buyer can take home as a PDF.
Tool / ExportReservation flows and guest apps that still look like the brand by the time the confirmation email lands.
Mobile / WebLabs is what we build on our own time: formats and tools we think should exist.
When a brief shows up with a hard question, there's a fair chance we've already broken a prototype trying to answer it. Some experiments never leave the lab. A few have quietly turned up in client work.
Can decades of finished projects in Basecamp teach an intake form to write a better creative brief, and keep improving as each new project closes?
Declassified at launchHow do you get AI-written copy to sound like the brand that signs it, wherever that brand speaks?
Declassified at launchCan a resort guest app earn its place on a phone for a five-night stay, and reach the staff on the channel they already answer?
Declassified at launchWhat would booking a private residence look like if it were built for discretion instead of search?
Declassified at launchPartners can spend a day with us, working on whatever is on the bench. We'll show you what we've learned, including what didn't work.
Ask about a Labs dayWe get to know the brand, the people who'll use what we make and the decision it has to help them make.
A working prototype, or the brand on real pages, early enough that changing your mind is still cheap.
For a brand, the guidelines and files your team works from. For a build, an admin your own team can run without calling us.
Launch, training and a direct line to the people who made it, for when something needs to change.
Technology moves fast. What people need from a brand changes slowly. We build for the second part.
Tell us what you're working on. Not sure yet? Start there anyway.
Five short questions.
Who it is for, what it needs to do, where it lives and when you need it. A person reads every file and writes back.
Open a file