File WLG-01
The sales center, handed to the buyer
An 86-inch touch screen kiosk with the whole sales library on it. One white-labelled build serves several brands and all of their sales centers.
Open the fileFile ANON-000 / thisisanon.comStatus: RedactedLake Nona, Florida
Brand strategy, identity, campaigns and custom apps for hospitality, private clubs and real estate. Lake Nona, Florida.
Credited
to Anon.Anon is a creative studio in Lake Nona, Florida. Hospitality brands, private clubs, developers, schools and non-profits bring us problems with no obvious answer, and we get to a prototype fast. Sometimes the answer is a new brand. Sometimes it's an app. It's a small studio, so the team in your first meeting is the team that ships it.
We do the work. You take the credit.
to Anon.Anon is a creative studio in Lake Nona, Florida. Hospitality brands, private clubs, developers, schools and non-profits bring us problems with no obvious answer, and we get to a prototype fast. Sometimes the answer is a new brand. Sometimes it's an app. It's a small studio, so the team in your first meeting is the team that ships it.
We do the work. You take the credit.
[ Withheld at client request ]
Attributed to Anon
anon. (abbr.) anonymous
Some of the great contributions to literature and art were signed by no one. Someone, or a few people, added something to the world and never asked for the credit.
That's the name. It's also the job description. Anon started as a strategy and design agency for luxury hospitality and real estate brands (and a few non-profits). It still is one. These days we build software too, when the brief needs it. Very little of it goes out with our name on it.
We work for people and brands, not awards. Your name goes on the deliverable. Ours goes in the footer, if you want it there.
What we make: depends what's broken.
Most briefs arrive as a format: a rebrand, say, or an app. The format is usually the third or fourth question, so we start with the first one.
Strategy
Creative strategy
Positioning, audience and the one decision the work has to drive. Anon started here. Most files still do.
Identity
Brand identity
Voice, marks, visual systems and brand architecture, for one property or a whole portfolio. A brand should know what it sounds like before it shows up anywhere.
Campaigns
Campaigns and print
Fundraising drives, launches and membership campaigns, on paper and everywhere else the brand turns up.
Design
Experience design
Flows, interfaces and prototypes in your brand, so you react to something real before anything goes to production.
Build
App development
Custom apps, portals, data and integrations, with an admin your own team can run after we hand it over.
From the archive
Early files from a growing archive. Brand and campaign files are next out of the drawer.KSK
Sales center touch screens
Large-format kiosk apps for sales centers and galleries. Built for fingers, not mice. Your sales team changes the content themselves.
Kiosk / DisplayPTL
Broker, owner and member portals
Private libraries with a separate view for every account. Shareable links, download tracking, and alerts each person can turn down.
Web app / RolesTLS
Test-fit and planning tools
Configurators and test-fit tools that turn a site plan and a floorplan library into an answer a buyer can take home as a PDF.
Tool / ExportAPP
NEWThe file that doesn't exist yetNone of the files above began with an obvious answer. Most began with a complaint. Bring yours.Open a file →Booking and resort guest apps
Reservation flows and guest apps that still look like the brand by the time the confirmation email lands.
Mobile / WebCase files
Files we're allowed to open, so far. Client names stay redacted until you declassify the page.
File WLG-02
One library per brokerage. No peeking.
A private portal for the brokers selling a real estate project. Each brokerage gets its own library and builds prospect links from it.
Open the fileFile WLT-03
Will the house fit the lot? Answered in the room.
A test-fit tool that places any residence on any homesite, inside the setbacks, in seconds. Then a white-label version that architecture and planning firms run under their own name.
Open the fileAnon LabsSelf-initiated / no client / no brief
Work nobody asked for.
Labs is what we build when nobody's paying. Formats and tools we think should exist, made on our own time.
When a brief shows up with a hard question, there's a fair chance we've already broken a prototype trying to answer it. Some experiments never leave the lab. A few have quietly turned up in client work.
EXP-01In the lab
Studio Intake
Can decades of finished projects in Basecamp teach an intake form to write a better creative brief, and keep improving as each new project closes?
Declassified at launchEXP-02In the lab
BullPen Pro
How do you get AI-written copy to sound like the brand that signs it, wherever that brand speaks?
Declassified at launchEXP-03In the lab
Five Nights
Can a resort guest app earn its place on a phone for a five-night stay, and reach the staff on the channel they already answer?
Declassified at launchEXP-04In the lab
Unlisted
What would booking a private residence look like if it were built for discretion instead of search?
Declassified at launchLabs dayOpen door
Bring your team into the lab
Partners can spend a day with us, working on whatever is on the bench. We'll show you what we've learned, including what didn't work.
Ask about a Labs dayHow a build runs
- 01 / Open a file
A brief and a working session
We get to know the brand, the people who'll use what we make and the decision it has to help them make.
- 02 / Prototype
Something real, early
A working prototype in your brand, early enough that changing your mind is still cheap.
- 03 / Build
Production and handover
For a brand, the guidelines and files your team works from. For a build, an admin your own team can run without calling us.
- 04 / Launch and look after
Live, then better
Launch, training and a direct line to the people who made it, for when something needs to change.
What we believe
- New technology that moves no one is a demo.
- Nobody remembers an ugly product fondly.
- A brand that doesn't mean anything is just a logo.
- Cutting ethical corners works, for a while.
Technology moves fast. What people need from a brand changes slowly. We build for the second part.
Questions before you open a file
- What does Anon design and build?
- Creative strategy, brand identity, campaigns and print, experience design and custom app development, in one small studio. Mostly for hospitality brands, private clubs, real estate developers, private schools and non-profits. The case files published so far are builds. Brand and campaign files are on the way.
- Do you only build apps?
- No. Anon started as a strategy and design agency and still does that work: positioning, identity, brand architecture, campaigns and print. Software is one way the thinking ships. If you don't need an app, you'll hear an honest no.
- How much does a project cost?
- It depends on what it has to do, so we don't sell packages. When you open a file, you can give us a range, from under $25k to $150k and up, or tell us you'd rather talk about it. We scope it properly after the first call.
- How long does a project take?
- That depends on scope too, and we'd rather not guess before we've seen the brief. What we can promise is the order: a prototype in your brand before any production work, and a timeline once we've had a working session.
- How does a project start?
- With a short brief and a working session. Most projects get to a prototype in your brand before any production work starts.
- Can my team update the content after launch?
- Yes. Every build comes with an admin for content, users and permissions, so your team can make changes without a developer.
- What happens after launch?
- We handle the App Store and Google Play listings, fix what breaks, and train your staff to update events, menus and notices. You own the app.
- Do you work with in-house marketing teams and other agencies?
- Often. We can lead the project, or work inside your marketing, design and IT teams when they need more hands quickly. If you need the work to go out under your name, it can.
- Will you work under NDA?
- Yes. It's in the name. Most of our files stay closed.
- Where is Anon based, and do you work outside Florida?
- Lake Nona, Florida, in the Orlando area. We work with brands across Florida, California, New York, the Southeast, the UK and the Bahamas.
Open
a file.
Tell us what you're working on. Not sure yet? Start there anyway. A person reads every file.
hello@thisisanon.comLake Nona, Florida