File WLG-02
One library per brokerage. No peeking.
A private portal for the brokers selling a real estate project. Each brokerage gets its own library and builds prospect links from it.
Open the file: The Wellington Broker Portal, Broker portalBrand identity, campaigns and member apps for private, golf and country clubs.
Your club is one of a kind.
Its app is off the shelf.
Anon is a design studio in Lake Nona, Florida that makes brand identity, membership campaigns and custom member apps for private, golf and country clubs.
Most club apps come from the same template, with a different crest dropped in. Anon works with private, golf and country clubs on the brand and on everything members see of it: membership materials, campaigns, clubhouse screens and custom member apps.
Why most club apps feel off the shelf
Why club software feels borrowed
Members notice when the app in their pocket feels nothing like the club they walk into.
Most club apps are one template sold to many clubs, so the app rarely looks or works like the club it belongs to. Private clubs are some of the most particular brands there are. The tee sheet, the dining room, the calendar, the people. Off-the-shelf software turns all of it into a feature list.
We start with the club: how it looks, how it talks, what members actually do on a Saturday. Then we design around that and build it to run alongside the systems you already have.
What we make for private clubs
Anon makes five things for private clubs: member apps, member and owner portals, clubhouse touch screens, membership sales tools, and brand identity. If your club needs something that isn't here, that's the brief we want.
C-01
Club member apps
Booking, events, dining requests and a member directory, in one place and in your brand.
C-02
Member and owner portals
Private libraries where each account sees only what it should, from governing documents to real estate inside the club community.
C-03
Clubhouse touch screens
Large-format displays for the lobby, pro shop or sales gallery, with content your team updates itself.
C-04
Membership sales tools
What the membership office shows a prospective member, and the application they sign at the end.
C-05
Brand and identity
Identity, voice and brand architecture for a club or a whole club community, with or without new software.
Case files
The Wellington is a country club community, and its sales center kiosk, broker portal and SiteFit were made for the club's sales team. Every file here had a club's problem: a particular audience, a brand to protect and a team that has to run it after we leave.
File WLG-01
The sales center, handed to the buyer.
A large-format touch-screen kiosk with the whole sales library on it, 65 inches today and built for 75 and 85. One white-label build serves several brands and all of their sales centers.
Open the file: The Wellington Sales Center, Touch-screen kioskFile CAF-01
One letter, turned 38 times, for the 38 who started it.
A brand architecture for the Christian Alliance for Orphans: a redrawn wordmark, a seal built from its own C, and one system all eight initiatives come home to without giving up their voices.
Open the file: CAFO, Brand architectureFile FLR-01
It was not a travel app when we started.
Product strategy and brand for Flaire, a startup app: we designed the first version, found its lane in the beta, and rebuilt the product and brand around travel.
Open the file: Flaire, Product strategy and brandFile LHP-01
The world needs more Highlanders. 3,313 people and families agreed.
A capital campaign brand for Lake Highland Preparatory School: the name, the idea, the identity, the website and everything a gift officer hands to a donor. $40M raised toward a $41M goal.
Open the file: Elevate Highlanders, Capital campaignFile WLG-03
Will the house fit the lot? Answered in the room.
A test-fit tool that places any residence on any homesite, inside the setbacks, in seconds. Then a white-label version that architecture and planning firms run under their own name.
Open the file: SiteFit, Planning tool and white-label platformHow it works
- 01
Open a file
Five short questions about your club. We read every answer.
- 02
Prototype in your brand
You click through something real before anything goes into production.
- 03
Build alongside your team
We work with your club management systems and the staff who run them.
- 04
Hand it over
Your team runs it, and the club gets the credit.
Who we work with
- Golf clubs.
- Country clubs.
- Private members clubs.
- The communities around them.
Florida · California · New York · The Southeast · United Kingdom · The Bahamas
Custom club app or off the shelf
A custom club app is designed from one club's brand and run by its own staff; an off-the-shelf app is one product shared by many clubs.
| Question | Off-the-shelf club app | A custom club app from Anon |
|---|---|---|
| Design | One product used by many clubs, with your crest on the login screen | Designed from your brand and your members' habits |
| Club management software | Varies by vendor | Works alongside the systems you already run |
| Before production | A demo of the vendor's product | A working prototype in your brand |
| After launch | Varies by vendor | We handle App Store and Google Play, fix what breaks and train your staff |
| Ownership | Varies by vendor | Your club owns the app |
Questions clubs ask first
No. We build the member-facing experience and work alongside the systems you already run.
An off-the-shelf app is the same product at every club, with your crest on the login screen. We design yours from your brand and your members' habits: booking, events, dining requests and the directory, laid out the way your club runs.
Yes. We start with your brand, and you'll click through a working prototype before anything goes into production.
We handle the App Store and Google Play listings, fix what breaks, and train your staff to update events, menus and notices. Your club owns the app.
Yes. We started in brand. We can refresh a club's identity, voice and membership materials on their own, or alongside a member app, so the app and the clubhouse finally look like the same club.
Lake Nona, Florida. We work with clubs across Florida, California, New York, the Southeast, the UK and the Bahamas.
Clearance: open
Open a file.
Tell us about your club in five short questions.