Give people something to join.
The world needs more Highlanders. 3,313 people and families agreed. One line did a lot of the asking.
We name campaigns, write the premise, and make the identity, website and print a gift officer puts on the table. For alliances and networks, we draw the brand architecture that lets every program keep its voice and still read as one family.
A school that needed $41M, and an alliance with eight voices.
A capital campaign brand for Lake Highland Preparatory School: the name, the idea, the identity, the website and everything a gift officer hands to a donor. $40M raised toward a $41M goal.
Open the file: Elevate Highlanders, Capital campaign
A brand architecture for the Christian Alliance for Orphans: a redrawn wordmark, a seal built from its own C, and one system all eight initiatives come home to without giving up their voices.
Open the file: CAFO, Brand architectureFor advancement offices, development teams and the boards they answer to.
The campaign name and the line it stands on, written before anything is designed.
A system built to flex across every ask: annual giving, buildings and the endowment.
What the money is for, how far along it is, and who has already given.
Case statements, invitations and the pieces a gift officer hands across the table.
One system for a parent and its programs, so supporters see the family.
Clearance: open
Five short questions. Pick "Raise money" and tell us about the ask.